From a hotel room in Central Jakarta, Indonesia news agency Pena’s final report describes the development of the tobacco industry today. This report in the form of 65 pages thick magazine with the headline on the front page “Hypocrisy & Myths Behind the Tobacco Industry”.
Pena Indonesia claims this report is based on investigative reports on various search tobacco industry documents. Also includes two CD or compact disk that contains thousands of documents multinational industries in Indonesia. As the documents from British American Tobacco or BAT, Philips Morris and others.
The workshop was attended among journalists and health activists. Aim to provide insight into the existence of secret documents related to the coming of the giants of the world tobacco industry and its relationship with Indonesia.
This workshop also received support from the world health agency WHO’s Indonesia representative, IAKMI-Public Health Specialist Association of Indonesia and SEATCA-The Southeast Asia Tobacco Control Alliance.
Pena Indonesia to work for three months and glared through the computer. Digging thousands of documents online from seven giant cigarette recorded in the period 1960 until the early 2000s. At least there are about 28,000 of thousands more documents from British American Tobacco or BAT Indonesia is stored in digital libraries of the University of California, San Francisco, United States.
Walk through also take place in the site’s Legacy Tobacco Documents Library that contains an internal document of Philips Morris, RJ Reynolds, Lorillard and Brown & Williamson. The result is reported and written by Farid Gaban and Alfian Hamzah from Pena Indonesia news agency and Mardiyah Chamim of Tempo Magazine. Coverage and support in the form of grant funding from Essential Action Global Partnership for Tobacco Control, based in Washington.
This story began in 1998. This year may be spelled out in the most unfortunate for the cigarette industry in America. Attorney General State of Minnesota, United States, Hubert Humphrey III blew the whistle loud warning to cigarette industry. Attorney General asked the seven smoking industry giants to open all their secret documents to the public. Aim to find the truth.
These documents are internal documents containing various letters to the authorities, scientists, media tricks to boost the tobacco business. Seven giant companies, among others, from Philip Morris Incorporated, RJ Reynolds Tobacco Company, British American Tobacco (BAT), Brown and Williamson, the Ligget Group and The Tobacco Institute and The Council for Tobacco Research and the Lorillard Tobacco Company.
American courts have six million documents with 35 million pages. Each page is a seal and code number of lawyers the industry to ensure its authenticity. The court also requires the tobacco industry parties in order to deposit the documents until the year 2008.
While in England, the mountains of British American Tobacco documents typically stored in the warehouse Guilford, Surrey, England. BAT archiving online documents is done by the University of California, San Francisco, United States.
There are seven million documents in the form of scanned documents. And spent about four years to make efforts for their hard work. Unfortunately, according to Duncan Cambell, an American investigative journalist who helped search smoking industry documents, the claim that there are about 181 file that contains thousands of pages of documents had been lost. These missing documents are not clear and it is possible rimbanya associated with regions of other countries, like Indonesia.
One of the investigations of this American smoking industry had contrived movie “The Insider” that tell about the search an American television journalist uncover fraud in the levels toxins. Media in the United States to encourage and influence the people that smoking is a threat. Cigarettes became citizen issues and then encouraging the birth of a strict smoking regulations and basic.
Tobacco industry should be controlled and strictly controlled. For owners in the U.S. tobacco industry is not a condition of a good climate. And ask the American government to the strict rules that only apply in the United States alone. And does not apply to international business networks in different parts of other countries. Post-1998 invasion was in progress. And objectives that cigarette owners are the countries that enter the third country groups.
How to countries in the region, especially Indonesia in association with the document? Indonesia belonged to a third country is not it? Indonesia is a land tender and a haven for the global tobacco industry of the world. Tobacco industry in Indonesia incarnate and was like a “kingdom” of its own. He played many roles and automatic movements do not get a lot of obstacles and barriers.
Either statutory, economic, social to the political path. The smoking industry in Indonesia grew rapidly and slippery. Borrowing the term’s largest daily newspaper in West Java, the People’s Mind, the tobacco industry as “Spreads and entrenched”. Not a lot of media in Indonesia to criticism, preaching especially to make a profound statement relating cigarette industry is. Indonesia received with open field every movement, ideas, and the influence of the tobacco industry in developing its business extensively.
We can learn many things from the tobacco industry documents. Learn how they work, determine the position and influence policy makers, economic, media until the “buy-sell” research. The document gives a clear and detailed. We just need to work hard, carefully detailing, and built of sheets of documents to obtain a complete picture of the building of the world tobacco industry as a whole.
According to the Southeast Asia Tobacco Control Alliance (SEATCA)-based institutions in Thailand, in its report Profiting from Death: Exposing the Tobacco Industry Tactics in ASEAN Countries, October 2007, explained that until now the region cigarette consumption of about 50 per cent of world tobacco consumption. And Asia considered as an important market future of the world tobacco industry.
While 10 countries joined to the ASEAN approximately 31 percent or 125.8 million ASEAN youth population are smokers. Or about 10 percent-1, 25 billion-from the number of young smokers smokers of the world continue to increase and the country joined ASEAN contributed to the death rate from smoking as much as 20 percent!
SEATCA is a partnership network of state agencies that merged into the ASEAN which undertakes research, advocacy and capacity building in each of its members. SEATCA work and build advocacy mission to its members who have made ratification of the WHO convention, tobacco control over the WHO Framework Convention on Tobacco Control (FCTC) – including Thailand, Malaysia, Cambodia and Vietnam. While Indonesia is the only country in Asia which until this moment has not ratified these conventions.
WHO convention on tobacco control is essential to apply in the cigarette industry in Indonesia. This Convention will regulate and control the tobacco industry. There are about 38 articles in the convention and aims to improve the quality of global health.
Business development to move the tobacco industry is not in the form of a single strategic one. Business strategy will follow the situation in each area of development. He worked to organize and determine the target groups, facilitate the political policies that support good business that comes from the government or the people’s representatives, to work with anyone to make promotional efforts and form a fully market.
Tobacco industry to build its image through a variety of ways. From the ad creates a direct communication with consumers by placing cigarette products through billboards, print ads and electronic media, posters, accessories, colors and logo outlets that causes the image of tobacco products.
Promotional activities by distributing free cigarette samples, offers coupons, contests, lotteries, tickets to watch sports games and racing, music concerts, fund a film, talk shows, street party to its activities in the form of corporate social responsibility or Corporate Social Responsibility (CSR ) which supports scholarships, environmental aid projects and other activities under the company name or the name of the tobacco industry products. Including providing scholarships to journalists and school children are achievers.
SEATCA survey research on the control status of the rules about promotion, advertising, CSR and sponsorship in seven ASEAN countries in 2007. Including in Cambodia, Indonesia, Laos, Malaysia, Philippines, Thailand and Vietnam. Five countries have quite strict rules to regulate the issue ads, prmosi, sponsorship and CSR.
These five countries include Laos, Malaysia, Philippines, Vietnam and Thailand. Of these five countries, Thailand has very strict rules against tobacco industry and conduct strict limits. Two of the most free, no rules, no control and no restrictions are Cambodia and Indonesia!
Cambodia and Indonesia is a paradise for the tobacco industry. The two countries are relatively poor country is not it? Indonesia is estimated to have poverty rates of 49 percent with the cost of living average of two dollars per day for America. Both do not have rules and restrictions governing tobacco control issues closely.
For the tobacco industry is the most profitable opportunities. Cigarette industry has any power and capital to boost its business and profit maximization. The industry offers a dream potion and promotional advertising to the public to climb out of poverty.
And offer words suggestive ads and interesting success. This is a dream and the dream for all people. Tobacco industry’s success by offering a cigarette. Giving up tobacco are one of the main way for each person to climb out of poverty and live success quickly.
Poverty became the land for profit. And the industry was well aware of this condition. Poverty, lack of regional representation and the role of government, lack of political consciousness, and the role of the media who are helpless in cigarette advertising.
AC Nielsen figures show the year 2006 tobacco sector advertising expenditure of Rp 1.6 trillion. Which moron media would lose and the offer of money for it? One media in Indonesia may be conscious and choose not to accept tobacco ads. But the question is the extent to which the power of this medium will survive? And refrain from the onslaught of cigarette advertising.
Cigarettes became the main consumption for the poor. Cigarette consumption throughout the year reached 225 billion sticks. Cigarettes have a 4000 toxic chemicals. And cigarettes are the leading cause of cancer-causing disease, heart and other diseases that cause death in the long run. Every year people die as indicated by the cigarette causes as many as 400 thousand in Indonesia!
The number of smokers Indonesia increased sharply. Based on the national economic survey Statistic The Central Bureau in the period 2001-2004, there has been surge in novice smokers and under the age of 10 years rose 0.4 percent to 2.8 percent. National Commission on Child Protection also get a number that 90 percent of teenagers smoke because of advertising Indonesia. Teenagers became the main target for the tobacco industry.
This figure is worrying, and then in February 2007 several members of the legislature moved to make some rules to restrict smoking. These rules are expected to restrict, control and restrict tobacco issues involving the activities of young children. This rule also requires an increase in cigarette excise tax by 60 percent to minimize people buy cigarettes. And encouraged to expand research on the impact of smoking on health.
In 1999, Indonesia has issued Government Regulation 81 / 1999 concerning Security Cigarettes For Health, Government Regulation 38/1999 on Procedures for the Tobacco Product Advertising Media and Government Regulation 19/2003 regarding the obligations of cigarette manufacturers to include warnings on product packaging.
Indonesia also benefited from this condition. From the cigarette industry sector contribution in the form of tax revenue amounting to Rp 38.5 trillion last year. And this year is expected to increase to Rp 42 trillion.
Cigarette business in Indonesia is very sweet. Two Indonesian families who do business in the ranks of cigarettes in the world’s richest list of Forbes Magazine. Rachman Halim family including Gudang Garam owners with assets of U.S. $ 1.9 billion and occupies 538 warning. Budi Hartono and family of the order of Djarum 664 with assets of U.S. $ 1.5 billion.
Indonesia’s cigarette tax mostly cheap compared with other countries. Australia, Malaysia, Thailand and Singapore set the cigarette tax by 70 percent. While in Indonesia, just set the highest cigarette tax by 40 percent. With this tax rate retail price of cigarettes in Indonesia is the fifth of the price compared to the price of cigarettes in Malaysia.
The price of cheap cigarettes is boosting consumer smokers in Indonesia. Access to cigarettes is very easy. Based on the last survey the WHO and the American Cancer Society, about 70 percent of Indonesian smokers are male. And 3 percent of women smokers Indonesia.
Indonesia plays a dual role misleading. One side of the income he earned from cigarette but on the other hand many of Indonesia will lose its human resources because of damage caused by cigarettes. But health insurance companies in Indonesia which would warranty his client about the consequences of smoking?
Anti-smoking campaign world continues to strengthen. Rich countries and educated aware of the dangers from smoking. Anti-smoking movement harder and try to campaign on this issue at the level of the global movement. Federation of Football Association (FIFA) and even signed an agreement with WHO to regulate and prohibit tobacco sponsorship in the football field.
MTV supports anti-smoking campaign and urged teenagers not to smoke. Countries in Europe and other Asian and ratify the convention followed tobacco control (FCTC).
But resistance to the cigarette industry in Indonesia is still very weak. Anti-smoking movement both from citizens, communities, doctors, including from the media yet strong. WHO Indonesia chose a few names of artists and athletes for the national sports anti-smoking campaign. Among tennis champion Angelique Widjaja, bodybuilder Ade Rai, and model Tracy Trinita.
But not enough to represent all three and move the people of Indonesia to establish anti-smoking movement. Indonesia needs a great figure and steady for anti-smoking movement. Not just a slogan anti-smoking course. But the anti-smoking movement is broad and strategic.
In short, the anti-smoking movement in Indonesia is still classified as impotent. He needs power and a strong force to stem the solid and aggressive opposition from the tobacco industry. And the journalist is to write the movement and continue to oversee the expansion of logging from the cigarette industry.
Advertising and propaganda war going on in the struggle of black smoke world. And Indonesia is a powerful combat areas to map the world of today’s global cigarette. This is also related to the local cigarette industry in Indonesia. As the local industry in the Spirit, Malang, Jember and Kediri. Local cigarette industry in Indonesia has also played an important role in influencing the smoking community.
In Indonesia, known as clove cigarettes while smoking outside the product known as white smoke. Local cigarette industry is small kings tobacco and many are in Java. Expansion of the world tobacco industry bosses squirm with aggressive and strong and try to master the current market share. White cigarettes clove cigarettes fight.
Who is most powerful? The smoking industry to build myths, facts and misleading research about smoking. And we know that the victims of the battle is the health of everyday citizens will decline. Indonesia and countries allow their citizens health downfall.
The facts of the dangers of cigarettes and dark tobacco industry’s propaganda is clear. Cigarettes are not for compromise but should be controlled and regulated by the government and the legislature. Indonesian society should be aware that cigarettes are now become an alarming epidemic.
The event will end in 2007 Indonesia was elected to conduct a global discussion about global warming. Took place in December in Bali. Global discussions is very important to discuss and take strategic steps related to the issue of global warming and the environment. Indonesia is also classified as bad in the environmental area.
Indonesia, including the red-prone areas in environmental issues such as illegal logging, mining, industrial pollution and waste emissions from motor vehicles. This global discussion will produce decisions and policies are very important. The result will encourage each state leaders and citizens to support and implement strategic measures to curb global warming today.
I was shocked when he read a daily newspaper, the National Journal. At the bottom of the column main page newspaper ads plastered on the implementation of a global warming in Bali later. With a dominant ads with light green color close to the color icon environmental issues.
This print ad includes a statement or countdown days in December 2007. These ads also put the name of a cigarette company, Sampoerna and have the word “Green” which could also be interpreted to refer to one of the main products of the Sampoerna cigarette.
I am sad to see the discussion of global warming will have to obtain sponsorship from the tobacco industry. The business and its profits are the majority coming from Indonesia’s poor. Perhaps the sadness I continue to dissolve and be a voice lost and forgotten in the noisy turmoil of global warming event later.
This should be an important note, the mirror itself and becomes a question of us all. Environmental issues are common issues. He departed from his conscience and our common sense. What is worthy of global warming event comes from a tobacco company? Cigarettes, however, the toxin and one of the main causes of death. Is not nothing wrong that the global warming program would come from the tobacco industry?
A pile of tobacco industry internal documents they provided a clear answer. Problem tactics, plans, strategies, political lobbying and build awareness about the error and dirty cigarettes.
I am very sorry critical discussion of global warming there are stains and thorns. This becomes a wedge and a slap on the cliches of the world. As if life and life is going on and started from a cigarette.
Cigarette slogan is not lip service. And strength in the cigarette industry in Indonesia indicate that fact. And this is not true. Tobacco industry is seen to make traps and myths. Cigarettes are an important issue of humanity. Life of the cigarette world full of compromise power, deceit and dark strategy.
And it is probably true in the world struggle of cigarettes, as he had been written by Ben Jonson long ago in The Alchemist (The Alchemist) that “Alchemy was a kind of game, Like a card trick, to deceive man, with great charm”.